![]() And, frankly, it can strain your neck and your strands, especially if you have fine hair and pull too tight to twist the towel. Balancing a heavy towel atop your head while simultaneously trying to get dressed and ready for the day is not as easy as it seems. In the unabridged version – aka reality – that picture is a little less pretty. Then, she expertly multitasks, rubbing lotion on her legs, dabbing on foundation and powder, swiping mascara on her lashes, without any slips, all while balancing a giant towel on her head. In a hurry, she flips over her head and wraps her hair in a giant bath towel. Is it just me, or do movies and television shows have a way of making the act of getting ready seem oddly glamorous? Picture it: girl hops out of shower. I’ve been using this product for years now and I think just about every hair type could benefit from it.Plus, it makes getting ready and drying hair simultaneously a breeze. The Turbie Twist ($10) is an easy way to simply and safely towel-dry your hair.Drying your hair with a heavy towel or wringing out all of the water can be detrimental to delicate strands. ![]() receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective. When you go to a website, you want to trust it you want it to feel like this is our brand, this is Turbie Twist,” said Jimmy Zona.Insider Picks writes about products and services to help you navigate when shopping online. And we've seen our conversion rate skyrocket since implementing that. “It's really all about those little details that create a good experience for the customer. Also, the website’s bounce rate is down 35%-most likely due to customers not getting frustrated in the browsing stage because they can understand the features and benefits of each product. Since making these improvements, Turbie Twist’s revenue per session is up 87%. Under each product, it describes what the material feels like, the type of hair it’s best for, and the benefits of the material.īefore diving into any new project, the Fuel Made team surveys each client about their pain points, inspirations, and goals for redesigning their website.įrom there, our strategist marries the information from the client on their project goals (from the survey) with quantitative information on how users interact with the existing site (website data and heatmaps, for example) to create a high-level roadmap for where the biggest opportunities for optimization are.ĭuring this process, it was clear that Turbie Twist’s website needed to educate customers about the different product offerings and benefits of each. This last part was key for reducing the number of people who accidentally purchased the wrong material. Finally, we created a product comparison chart to clearly educate customers between the cotton towel and microfiber towel. Next, we broke down the information into snippets to make it digestible. We focused on three improvements:įirst, we created a hierarchy of information, making sure the most important product info is presented first. The old Turbie Twist website had long paragraphs of text to describe the products without a clear hierarchy or headings for customers to skim it. When educating customers, it’s important to do it in a quick and concise way. Jimmy Zona, the head of digital marketing and ecommerce at Turbie Twist, quickly realized that the site needed to do a better job of educating customers about the different products and their unique qualities. Because of this, many customers were purchasing the new microfiber towel and expecting cotton, while other customers were purchasing cotton and expecting microfiber.Įven if customers did understand the different options, it was difficult for them to choose which Turbie Twist towel to purchase because the product materials, features, and qualities weren’t shared clearly on the website. With a name so well-known, a lot of customers associated it with the first product ever released (the cotton hair towel), not realizing how many new products and variations of the original product are now available. Turbie Twist has been around since the nineties.
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